Cummings Creative Group
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Email Marketing

One of your most valuable marketing tools is your ever-growing list of customer email addresses.
Do you know how to effectively reconnect with these users to generate reorders or commit to a first order?

The days of a “one email blast fits all” approach are long gone and businesses need to view email marketing as “how do I reach the right user at the right time with the right messaging?” We create customized email marketing strategies that’s unique for each segment in your database.


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Subject Line
What improves the Open Rate?

Content and Creative
What messaging drives users back to your site or gets them to complete another desired action, such as calling?

Time of Day
When can we engage with users the best?

Frequency
What is the optimal send rate to avoid oversaturation and users ignoring your emails?