Google Analytics offers a complete view of visitor interaction with your site, which helps you understand what pages are working well and any pages that users aren’t engaging with.
Google Analytics is ideal for measuring the activity from marketing campaigns, including:
Paid Search, Organic (SEO), Display Advertising, Email Blasts, and more.
Avg. Time on Site
Avg. Pages per Visit
Landing Page and Exit Page activity
Shopping Cart Abandonment
New vs. Returning Visitor Behavior