Creative Intelligence: The Elements
There are everyday tools for solving everyday problems. With common results. But, chances are, you’re not looking for common. You’re searching for a complete toolbox filled with intelligent strategies, compelling creative and a partner with the willingness to inject the change you need to move your business forward. Contact us today.
Marketing Strategy
This is where we sit down and develop a plan of attack. We’ll ask questions. Lots of them. And look at everything from your competitors to your sales efforts to your current market strategy.
[Consulting, Research & Analysis, Product Development & Launch, Marketing Management]
Advertising
Advertising always sounds simple enough: Identify goals, execute a plan, measure progress and repeat. But in reality, advertising is kind of tough. Why? Because just having the right plan, saying the right things and delivering your message through all the right channels won’t guarantee that your clients will listen. If clients don’t connect with your brand – if your story doesn’t resonate at their core – they’ll pass you by. Fortunately, we understand what it takes to cut through the clutter to ensure your message is reaching the right audience.
[Print, Radio, TV, Interactive, Direct Mail, Brochures, Catalogs, and More]
Branding
Anybody can do ads. But not everybody knows how to tell a story. To us, brand building is about crafting the perfect message – one entirely compelling, creative and “ownable.” It should connect with your audience in ways you never thought possible. We uncover your target’s emotional and rational needs—then shape the brand’s strategy to fit meaningfully into their worlds, set the brand apart in the marketplace and build an integrated campaign around it.
[Brand Planning, Creative Strategy, Rebranding, Positioning, Corporate Identity & Collateral]
Interactive + Web
Building a mind-blowing website is a little like rocket science. If you want to get off the ground, you need a
good design that engages and fires on all cylinders. A successful website should grab an audience and hold on to them as tightly as the information on the page.
[Web Development & Design, SEO/SEM, Online Advertising, Email Marketing, Analytics, more]
Social Media
Still think the Internet is a fad? Well, neither is Social Media, it’s here to stay. When done properly, social media can be one of the biggest weapons in your arsenal. It’s smart dialogue between you and your customers. The trick is understanding how to use it. And that’s where our expertise comes in.
[Consulting & Strategy, Account Design & Maintenance, Content Management]
Creative Services
Advertising and marketing are not a one-size-fit-all solution. Sometimes, you just need to bind a book. Or perhaps, print a catalog or maybe you desire a little assistance with some graphic design elements. Whether you need our advertising help or just need to arm your sales guys with a boatload of marketing materials, we can help.
[Creative, Art Direction, Design, Copywriting, Illustration, Photography, Production, Printing, more]
Public Relations
A good public relations campaign begins with a clear message and a sound strategy. We’ll get your
Earth-shattering news into the ears of people who matter. And if that means grabbing a megaphone and shouting your message from the top of a building, consider it done.
[PR & Corporate Image Consulting, Publicity, Event Marketing, Content Distribution, more]
Analytics
You know that math whiz in high school you cheated off of? Well, we’ve got a whole office filled with those guys. They’re always crunching numbers, market data, potato chips and so on. If it can be measured, these guys are on top of it.
[User Tracking, Benchmarking, Web Analytics, Custom Reporting, Campaign Analytics, ROI/ROE Analysis]
