Two of the biggest marketing challenges facing local Medicare Advantage plans
when competing against the giants are brand awareness and budgets.
So, where can you find a win in marketing? Deep in the trenches of performance marketing.
CCG's unique Medicare Marketing program offers everything you'd expect -- full-service web development, SEP & AEP brand campaigns, offline and online marketing, healthcare content management -- and a whole lot more to help you win in your market.
Our approach to designing an effective, multi-channel Medicare Marketing program begins with analyzing the available data about your market, such as past purchasing behavior, marketing tactics, and competitive landscape.
Some questions to consider when putting together a strategy, include:
We take pride in our experience building web properties and software including enrollment portals, provider searches and Medicare Marketing sites.
Our custom software solutions include high-end, online enrollment portals and HIPAA-compliant data-driven web applications for the healthcare industry. In addition, our use of social media, email, and digital marketing to Medicare eligibles is pioneering in reaching your target audience across the web.
We know all about tight deadlines and strict enrollment periods, which is why we have a deadline driven approach to CMS-compliant materials, list management, print and broadcast deadlines, and direct mail drop to in-home dates.