Cummings Creative Group

Google Analytics

In order to unlock the full potential of your website and maximize traffic, it’s important to have a strong understanding of the visitor analytics.

Google Analytics offers a complete view of visitor interaction with your site, which helps you understand what pages are working well and any pages that users aren’t engaging with.


Google Analytics is ideal for measuring the activity from marketing campaigns, including:
Paid Search, Organic (SEO), Display Advertising, Email Blasts, and more.


Avg. Time on Site
Avg. Pages per Visit
Bounce Rate
Landing Page and Exit Page activity
Top Content
Shopping Cart Abandonment
New vs. Returning Visitor Behavior