Canopy Insurance

Canopy Insurance partnered with CCG to modernize its digital presence and prepare for growth. Together, we reimagined the website into a flexible, user-friendly platform built to clearly communicate value and scale with the company’s expanding benefits portfolio.

The Challenge

Builing Room for Growth

As Canopy’s benefits portfolio expanded, the existing website couldn’t keep pace. The structure made information difficult to navigate, and users struggled to understand where to go for plan details or resources. Without a more intuitive, scalable framework, the site risked creating confusion at the very moment Canopy needed to showcase growth and value with clarity.

The Transformation

Reimagining the Experience

CCG partnered with Canopy to redesign the digital experience around users and future growth.

Competitive Analysis identified how other insurers presented similar offerings and where Canopy could differentiate.
User Research & Journey Mapping uncovered pain points across members, employers, and providers — highlighting what information they needed most and how they expected to access it.
Content & Navigation Strategy provided a clearer framework to support both current offerings and future expansion.

These insights shaped a redesign that simplified navigation, clarified content, and created a foundation flexible enough to evolve with Canopy’s portfolio.

The Result

A Platform That Expands With Canopy

CCG built a flexible, user-friendly site that both solved immediate usability challenges and positioned Canopy for future growth.

Audience-Specific Paths: Members, employers, and providers now have clear, dedicated routes to the resources they need.
Streamlined Plan Organization: Benefits are grouped and presented in ways that simplify choices and reduce confusion.
Clear Navigation & Labeling: Users move through offerings with ease, improving trust and satisfaction.
Flexible Architecture: Modular templates allow Canopy to launch new plans quickly without reworking the site.

The new site reduced friction for users, improved clarity across offerings, and equipped Canopy with a scalable digital foundation. The result is a platform that supports expansion, strengthens brand trust, and delivers a people-first benefits experience.