Pediatric Dental Associates: Repositioning for Patient Growth

Following an office relocation, Pediatric Dental Associates experienced a decline in overall patient volume and saw an opportunity to refocus on long-term growth. However, brand confusion and an outdated digital presence were creating misperceptions and limiting new patient acquisition. CCG partnered with the team to integrate a digital strategy and rebrand that clarified positioning and helped rebuild momentum.

0k

First-Time Calls Generated

0k+

New Appointments Generated

0%

Decrease in Cost-to-Acquire

The Challenge

A post-move decline in volume made one thing clear: growth needed a stronger digital foundation.

Brand Confusion: A misleading logo and outdated identity caused people to mistake the practice for a veterinary office.
Decline in Patient Volume: The office relocation led to lower-than-expected patient retention as patients opted not to follow the practice.
Growth Strategy Gap: Without a unified digital strategy, growth efforts weren’t prioritized consistently across locations.

The Solution

CCG partnered with PDA to build a growth-focused digital foundation across seven locations—clarifying the brand, prioritizing key markets, and driving new patient volume where it mattered most.

Brand Clarity & Website Relaunch: Refreshed the brand and redesigned the website to eliminate confusion and strengthen trust with parents searching online.
Multi-Location Growth Strategy: Created a location-based strategy to align investment with opportunity, supporting growth in markets that mattered most.
Demand Generation & Local Optimization: Improved local search visibility and conversion pathways to consistently drive new patient traffic to each office, with emphasis on newly opened and priority locations.

The Result

Driving Results, Despite a Smaller Budget

The investigation surfaced systemic issues and gave internal teams the clarity to act fast.

High-Intent Demand Captured: Digital strategy was aligned to reach users already exhibiting strong intent, improving the quality of traffic entering the funnel.
Clearer Path to Conversion: A reimagined website guided prospective patients from first click to action with clearer navigation, stronger messaging, and simplified conversion pathways.