Marc Engel
Executive Creative Director
With a degree from the University of Wisconsin-Madison and a portfolio from Portfolio Center in Atlanta, Marc built his foundation in smart, strategic storytelling. His career has taken him through top agencies in Atlanta, Charlotte, and Chicago, where he honed his skill as a copywriter and branding expert. Marc has shaped the voice and messaging for some of the world’s most recognizable brands, including Coca-Cola, Porter Cable Power Tools, Durex, and the Chicago Tribune. He also tackled hospitality giants like The Drake Hotel and led creative charge behind Chicago’s first LEED-certified hotel, Hotel Felix.
Marc joined CCG in January 2011 and has been shaping compelling brand stories ever since. He and his team of art directors and writers have created award-winning campaigns for Medicare, B2B, and healthcare clients that have turned heads and surpassed industry benchmarks for creative excellence.
In the Medicare space, Marc gets in the weeds. He immerses himself into our Medicare Advantage partners’ worlds, interviewing members, riding along with agents, and digging into their challenges with CMS and the competition. With these insights, he and his team get to creating. His creative leadership has helped plans boost market share, increase enrollments, and lower acquisition costs. And he’ll do this while keeping things fresh, engaging,and unexpectedly fun.
When he’s not brainstorming the next big idea, you can find Marc playing with his dog Ruby, keeping up with his kids’ adventures, or constantly reminding people he’s from Chicago, but will quietly gloat about his successful escape from winter.
Get to Know
Marc
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Don’t let somebody else define you. You define yourself to the world.
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Pay attention to everything. Inspiration hides in plain sight. I've had ideas hit me while walking the dog, listening to coworkers talk through a challenge, or just watching my kids get completely absorbed in a game or their work.
Don’t limit yourself to just what’s trending in marketing right now. Go back and study the great campaigns of the past, too.
There’s so much to learn from how brands have connected with people over time. Remember that your audience is a mix of people with different experiences, expectations, and memories.
The more you understand that, the more impactful your creative work will be.
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Tina Fey, Bill Murray, Harrison Ford, Will Ferrell, Betty White.
