When many businesses think about digital marketing, they just think about “showing up on Google.” But digital marketing has evolved greatly in the last decade and it requires a multi-channel and holistic strategy centered on a specific goal. To ensure ongoing success, you need to accurately measure the impact and adjust your strategy as needed.
Website Design & Development
We approach every project with an eye to deliver pixel perfect design across devices, flawless functionality, and a focused web strategy.
Whether you are using Google AdWords or Bing Ads, your campaigns need to be customized to your business. While other agencies might just throw in some keywords and set the campaign on cruise control, we believe hands-on management with daily checks and ongoing optimizations is the only way to measure success.
Search Engine Optimization (SEO)
SEO is the most complex channel of Digital Marketing because it requires competing against countless other sites to come out the winner in Google’s 200+ element top secret algorithm. We deliver a custom action plan focused on improving your rankings and provide ongoing analysis to understand how searchers are interacting with your site.
Quality Display Advertising campaigns are an important part of Digital Marketing to help you reach and connect with your target audience beyond Google, Yahoo, and Bing.
When was the last time you tested your eblast subject line? What about the layout and content? How are you segmenting your user database? These tactics and more are key to a successful Email Marketing program. Your CRM is one of your most valuable assets and without the right test plan you aren’t maximizing its potential return.
Social Media Marketing
It can be difficult to have your social media accounts heard in the clutter, which is why the right strategy is key. We tackle the tough social media challenges, including: What social media platform is best for your business based on your target audience and goal? Do you need to focus on paid social to boost your posts and reach a wider audience? What is the right posting schedule and frequency?
Do you have the content that your target audience is looking for? By creating insightful, high-quality content that assists users in their research and consideration phase, fresh content helps extend brand awareness and brand authority.
Conversion Rate Optimization
How are you maximizing all the traffic your site is getting? When was the last time you did an A/B test for your call-to-action? Are visitors ignoring a key part of your landing page? Conversion Rate Optimization helps you answer these questions with actionable insights that can be implemented to improve the conversion rate across your site.
How are visitors engaging with your site? What pages are being viewed the most? Which pages have the highest bounce rate? Google Analytics shows valuable insight into your Digital Marketing campaigns by going beyond the immediate ROI.