More than half of seniors will take time to read direct mail from insurers. 1 in 4 of them read mail even when they are not shopping for health insurance, which makes predictive modeling a critical asset when developing a direct mail strategy.
CCG analyzes more than 1000 unique data points to understand what characteristics are associated with prospects who are likely to pick up the phone for more information. By scoring prospects 1-100% (1 unlikely to 100 very likely), we are able to maximize direct mail touchpoints with this custom built prospect scoring program.
Source: Deft Research