Cummings Creative Group

Paid Search Strategy & Management

Paid Search offers full control over what triggers your ads and the messaging users receive.
Bids are flexible and can be adjusted based on the time of day, user location, device, and more.

We believe in using data to drive our decisions to ensure your budget is being maximized. We also believe in developing a constantly evolving strategy that is able to adjust to shifts in competition, performance, or search engine changes.



The key for success with Paid Search is ensuring we understand your goals and target audiences before developing your campaigns. We’ll then develop keywords and ad copy focused on achieving your goals as well as recommend any advanced targeting that might be necessary, including: geo-targeting, day-parting, negative terms, and more.

Ongoing Optimizations

Many agencies will just put your campaigns on cruise control and hope you’re too busy to notice. We believe in an “always testing” mindset to maximize efficiency and better understand what drives the best ROI or CPL. We’re also a firm believer in using Google Analytics to understand how users are engaging with your site even if they don’t convert – this helps us make data-based decisions.


We’ll never leave you in the dark. You’ll receive a customized monthly dashboard that highlights important performance metrics and insights into what’s working well, what’s not working well, and recommendations for how we can continue to improve your campaigns.

Remarketing List for Search Ads

Remarketing List for Search Ads (RLSA) segments previous visitors to your site with separate bidding and ad copy messaging. RLSA can drive significant improvement in user engagement as a result of more customized messaging based on how the user interacted with your site.

Shopping Ads

Shopping Ads offer image based ads with prominent placement on the search results page (SERP) at a similar Cost-Per-Click model to paid search. These have become increasingly important for Google and their frequency on the SERP is very high because users love them.

Want to see how a Paid Search plan can send traffic to your website?
Send us a message or give us a call.